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Business Plan - Narrative

  • An executive summary of your business
  • Description of your company and product -- including what state and federal licensure may be required on both the business and food safety ends
  • Organization of the business -- leadership division/structure
  • Analysis of market
  • Plan of production, distribution
  • Marketing plan
  • Financial plan
  • Sales estimates including all assumptions
  • Additional needs or costs for your business- loans, insurance, taxes

Remember, your business plan is a living document; continually update it as your business grows.

More details about business planning, marketing resources and food production resources can be found at: