Department of Resource Economics
Many small and medium producers and processors are affected by the recent implementation of the Food Safety Modernization Act (FSMA) regulation as the existing training does not address how to determine compliance and assumes that small and medium food processors (SMPs) begin training with a base level of food safety knowledge that many SMPs do not have. This project develops accessible, scale-appropriate, motivational mixed-media content to provide SMPs with the information they need to better understand how to implement Preventive Controls (PC) in their food businesses.
The food industry is being transformed by two important changes. It has recently been characterized by rising concentration, partly due to a number of large mergers since the beginning of the new millennium. In addition, the advent of the internet is affecting the source of advertising and the method of purchase for many food products. Firms in the industry must devise strategies to adapt to and capitalize on these changes that have the potential to affect market structure and performance.