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Preproduction Planning for Cut Flowers

Event date/time: 
Friday, March 8, 2024 - 2:30pm to 3:30pm
Event Type: 

Preproduction Planning for Cut Flowers

Accurate scheduling of cut flower crops helps to time markets, maximize crop quality, control costs and limit chaos.  Knowing how much it costs you to actually grow a cut flower is the first step in knowing what to grow and how much to charge.  In this presentation, we will learn a method to accurately schedule and cost cut flowers and discuss how to price them intelligently.

Speaker: Jonathan Ebba, UNH Extension Specialist

Jonathan Ebba is a Field Specialist with UNH Extension, with a focus on Commercial Horticulture, where he helps agricultural businesses be more profitable and sustainable. Prior to joining Extension, he taught horticulture, greenhouse management and crop production as well as managing the ornamental and hydroponic greenhouses at UNH’s Thompson School. He had 15 years’ experience in the greenhouse industry in NH prior to joining UNH.

(Want to learn more about growing cut flowers? Check out our March 1 webinar, Cut Flower Pest Management using IPM)

Cut Flowers growing in Massachusetts


How to Participate: 

A zoom link will be emailed to participants before the event. 

Registration Deadline: 
Friday, March 8, 2024 - 2:00pm
Contact's name: 
Hannah Whitehead
Contact's email: 
Contact's phone on day of event: 
This event will be recorded: 

The Center for Agriculture, Food and the Environment and UMass Extension are equal opportunity providers and employers, United States Department of Agriculture cooperating. Contact your local Extension office for information on disability accommodations. Contact the State Center Director’s Office if you have concerns related to discrimination, 413-545-4800 or see