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Sustainable Fruit Production and Marketing

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Fruit farms and vineyards provide open space and scenic vistas that add significantly to the quality of life in Massachusetts. The lands surrounding agricultural production provide buffer zones for native species of plants and animals and corridors for their movement or expansion. To remain a vital part of the Massachusetts economy, both new and established growers must learn to produce crops sustainably and to adapt production systems to market opportunities. New varieties provide fruit farmers with opportunities for enhancing production, quality, sales and consumption. 

UMass Extension provides farmers with access to current research information on new and alternative species and varieties, advanced horticultural management techniques, marketing and business management strategies, pest-ecology, and pest-management procedures. Research on pest ecology and management informs approaches that optimize control, reduce chemical use and increase fruit quality. The knowledge and resources provided by Extension forge successful partnerships with Massachusetts’s fruit producers that in turn foster a more secure, diverse and healthful food supply for the Commonwealth.

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